For this project, I set out to capture the essence of “Momentum,” a bold and sophisticated fragrance centered around the rich, earthy notes of Oud. The goal was to create a visual narrative that felt both grounding and powerful, mirroring the intensity of an Extrait de Parfum. 

The creative direction for this project involved a carefully curated visual palette designed to reflect the fragrance’s core DNA through a “Luxurious Earth” aesthetic. To simulate a sense of warmth and mystery, I utilized a color scheme of deep blacks and moody, dark oranges. This was paired with natural wood grains and organic wood elements to emphasize the rich Oud base. Finally, I implemented dramatic, high-contrast lighting to carve out the bottle’s silhouette and highlight its premium glass finish.